And if you decide to use a custom font, preview the email on multiple devices. This document describes some of the best practices around email design resulting in a well-developed email campaign template. Craft Powerful Subject Lines . Email marketing is an effective strategy for customer acquisition and retention. Email Design 101: Best Practices for Email Marketing Design. Visual hierarchy is a powerful email design best practice that marketers can use in emails to exploit these tendencies. It goes well beyond simply … GIFs and videos are popular when it comes to email design best practices in 2020: 56.6% of email marketers use animated GIFs in their emails, and marketers can see 66% more quality leads each year when they use video. It’s a hugely influential factor when it comes to open rates – it’s arguably even more important than your subject line. You have often heard the phrase, “a failure to plan is a plan to fail”. Email design trends, like all others, will come and go. This could mean opting for your company name on its own, or personalising it with an employee’s first name, for example, ‘Sarah at Sendinblue’. User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when it comes to email marketing UX. By focusing on email design best practices, you can create emails that are a pleasure to read, leading to a better email conversion rate. This message from Harry’s establishes the point of the email in the subject line and keeps the body copy along the same theme. Optimize the subject line. An inclusive email is one that takes into account the many ways in which your audience is diverse — from gender and race to ability, culture, age and more. Today more than half of all emails are read on mobile and this is a trend that will continue to grow. Your email footers are an important part of your email template design and can be improved to catch the attention of your subscribers and get them to go through with secondary call to actions. Use these best practices when creating your own newsletter. We’re talking about dynamically changing entire sections of content based on a user’s interests and behaviour, such as personalised product recommendations, offers, abandoned-cart emails, and customer surveys. It is a mantra that is apt when it comes to determining your email marketing strategy and goals. Pick colors that your brand uses elsewhere. Email marketing is one of the best ways to communicate with your audience. Subject line: Your practice, made softer-than-soft. Whichever layout you opt for, your content should be arranged to tell a story that guides your reader toward the action that you want them to take. Email signature design best practices 4. Keep a healthy image to text ratio. Tips for Email UX and Design Best Practices. Email design best practices are so crucial to the success of a campaign as such elements are what create appealing, attention-grabbing, organized, easily understandable messaging. Email design best practices. There are many methods to consider, such as the Z pattern: Inverted pyramid visual hierarchy (Source). You must also optimize the message to make sure anybody and everybody can read it. Tip 4: Use an easy-to-read font. Make sure your emails are easy to read for a busy audience. 13. How about more revenue per email sent? Subject line: We’ve got Mother’s Day all wrapped up. Is it more opens or conversions? 13. Employing visual hierarchy not only allows your email content to be scanned and understood easily, but it also helps to direct your reader to the most important elements of your email. Separate your header and footer Add background colors to the header and footer to visually separate them from the body content. A good email header gives the recipient important information about the sender, including the subject line, sender name and send date. The same holds true when you go to capture a user’s attention in an email. We’re all email marketers here, so we’re all in agreement that email is a relevant channel to drive engagement. This is key to generate high intent clicks within your email. All text should be sized 14px or larger. People’s eyes generally move in this pattern as they read, so using the Gutenberg diagram can ensure your email is easy to skim. Put the email design best practices you’ve learned into action and start designing today! Testing your email can confirm whether your message is mobile responsive. 11 Email Design Best Practices 1. Email marketing has one of the best returns on investment (ROIs) of any online marketing method. Overall Email Experience. Use Best Email Design Practices for Mobile Devices. Mobile email design best practices. HTML emails designed by our creative team as per your brief ; Each email template design created by following your brand’s guidelines and best practices; Use of design collaboration tools such as InVision App to share designs and get your feedback For the body of your email, use a font that’s easy to read. In order to make sure you’ve only included high-quality images, we recommend setting your images to the maximum quality with a resolution of 72 DPI, or high dots per inch, and increasing the dimensions of the image in … Track sales and campaign performance in easy-to-digest reports. The first step is to create a basic format to build on. One more option of Stripo editor is that you don’t have to use Photoshop or any other tool for image editing. Emails don’t need to look the same in every email client, but there are some best practices and guidelines to keep in mind to make sure they are consistently designed, render properly in email clients, and are as accessible as possible. You need to set the right objectives. Great visual hierarchy is also vital for accessibility. Editor’s Note: This post was originally published has been updated for relevancy and accuracy. And if you choose to include video in your emails, create educational content and post it on your website or YouTube. Increase click-through rates and inspire action through compelling email design. Z-pattern messages are a great option for simple emails without much copy, where you’d like to highlight the CTA. Subject line: Local pickup in 1-2 hours with new Petco curbside. Email subject line A/B testing is a handy Sendinblue feature that can help you drastically improve your email open rates.